Samsung - Rethink Role Models

Content / Experiential / PR

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We wanted to make a sponsorship of Netball relevant to everyone and drive incremental value

for Samsung's investment in the game. 

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It's easy to forget that in 2016 Women's sport wasn't the huge thing it is now. We brought a an aesthetic to Netball that had only been seen before in men's sport. We told the truth about the imbalance between the sexes through sport. Our client nearly lost his job over this, thankfully he didn't back down. 

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