Kirks - Budgies or Boardies
Promo & Activation
As a beach dwelling nation Australians have been torn between the budgie smuggler and the board shorts for since forever.
Using radio hosts Fitzy & Whippa to drive this debate drove earned media on social and thankfully unlike Whippa's budgies, sales went off.
Creating a bespoke yardage with iconic Aussie Surf brand Mambo has made these boardies pretty iconic in themselves, still being traded on ebay years later.