Kirks - Budgies or Boardies

Promo & Activation

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As a beach dwelling nation Australians have been torn between the budgie smuggler and the board shorts for since forever.

 

Using radio hosts Fitzy & Whippa to drive this debate drove earned media on social and thankfully unlike Whippa's budgies, sales went off.  

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Creating a bespoke yardage with iconic Aussie Surf brand Mambo has made these boardies pretty iconic in themselves, still being traded on ebay years later.  

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