JUST Water - JUST Change
TikTok / Instagram / OOH
JUST Water, the world's most sustainable water brand had a problem - Australians thought it was coconut water and after a great start it had been delisted from Woolies. It was time to JUST Change.
Launched on TikTok
Using TikTok influencers to spread our change message we kicked off with Jazz setting the song and theme which was then promoted further to drive the behaviour.
All coms drove to a form to nominate a local business to JUST Change and sell JUST Water.
Targeted street media
Our digital media had been ring fenced in areas high on our millennial demographic hence a week of our strikingly simple campaign assets further drove awareness
A targeted content plan makes a huge impact.
Drip fed content of various lengths and fit for each channel's purpose dropped in a coordinated plan to drive action. An drive action it certainly did.
LOCAL BUSINESS NOMINATIONS
EXCEEDED THE KPIS