Durex - 30 Nights of Nookie
Digital Experience / PR / Retail
A completely bespoke 30 Day online experience for couples to reignite their love life, have a lot of fun and also get introduced to some of Durex's lesser known products, well let's call them toys.
A combination of creativity and commerce that adds value to our lives at the same time.
The idea came from an article about a couple that committed to having sex everyday for 3 months. It was harder than it sounds. Their relationship blossomed in ways they couldn't have predicted.
We wanted to bring that same feeling to every couple in Australia, selling a whole load of Durex toys in the process.