Durex - 30 Nights of Nookie

Digital Experience / PR / Retail

A completely bespoke 30 Day online experience for couples to reignite their love life, have a lot of fun and also get introduced to some of Durex's lesser known products, well let's call them toys.   

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A combination of creativity and commerce that adds value to our lives at the same time.

The idea came from an article about a couple that committed to having sex everyday for 3 months. It was harder than it sounds. Their relationship blossomed in ways they couldn't have predicted.

 

We wanted to bring that same feeling to every couple in Australia, selling a whole load of Durex toys in the process.  

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