To create a new category we needed new language and a simple, emotional way to bring to life multiple benefits. 

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Electric Home Design is new. It's never existed in anyone's mind until now. It's technology and lifestyle living  brought to you by Clipsal. 

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Clipsal was a brand known by Electricians but not as much by consumers. It was light switches and fuse boxes bought by the trade. 

 

How to weave in products with moments was the challenge and write a script that elevated the Clipsal brand from functional to aspirational. 

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The campaign was created in Australia for a global market, involving multiple stakeholders. We're pretty proud of how it turned out.