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AOC - Have A Go. 

TVC / Print / Social 


Driving participation

It was a great honour to write and produce the Australian Olympic Committee's campaign for the Tokyo Olympics. Delayed a year by covid, the goal was to use the moment to drive participation in the lesser known sports and make it fun for kids. 


A great Australian truth. 

Australian's punch above their weight when it comes to global sport. Underfunded and under resourced they always seem to find something to compete on the greatest stage of all. 

This Aussie truth is summed up in the well know saying 'Have a go'. Also conveniently a call to action for all kids to have a go at some new sports. 

Way more than a TVC, the activations will drive engagement for years to come as their new activation platform. 

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