top of page

CBA - Levelling the playing field

TV / OOH / Digital 

Screen Shot 2021-02-10 at 9.55.23 pm.png

Despite the success of the Australian Women's cricket team young girls in Australia still didn't think that cricket was a sport for them. Visibility was still low compared to the men's game and 'you can't be what you can't see'. 

As part of Commonwealth Bank's sponsorship we set about changing that for good.  

Screen Shot 2021-02-10 at 9.55.56 pm.png

With a major TV buy, OOH and digital we set about levelling the playing field. Telling the story of a young girl who breaks boundaries hopefully inspired the next generation of young Aussie female cricketers to do the same and join their local club.

You can't be what you can't see
Screen Shot 2021-02-10 at 9.58.27 pm.png
Screen Shot 2021-02-10 at 9.57.50 pm.png
Screen Shot 2021-02-10 at 9.57.31 pm.png
bottom of page