CBA - Levelling the playing field
TV / OOH / Digital
Despite the success of the Australian Women's cricket team young girls in Australia still didn't think that cricket was a sport for them. Visibility was still low compared to the men's game and 'you can't be what you can't see'.
As part of Commonwealth Bank's sponsorship we set about changing that for good.
With a major TV buy, OOH and digital we set about levelling the playing field. Telling the story of a young girl who breaks boundaries hopefully inspired the next generation of young Aussie female cricketers to do the same and join their local club.